> Gaining better quality customer relationships> Generating higher deposits and loans> Increasing loyalty and repeat business
The majority of banking customers (88%) use two or more channels to interact with their bank, and 46% use three or more channels within a 12-month period. (Frost & Sullivan)
Brands who leverage omnichannel customer engagement strategies boast a customer retention rate of 89% compared to only 33% for companies with a weak omnichannel presence. (Aberdeen Group)
75% of customers expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person) (Salesforce)
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